The question
How does Snackpass's user interface perform in terms of its usability, utility and desirability?
The demographic
The app's playful interface and pressure to engage with others indicates it is an app for a younger demographic. Snackpass hosts the most restaurants in areas with universities, so their current demographic is college students specifically.
The solution
goYOU prevents students from making mistakes by supporting them with schedule drafting, suggested classes, visual error indicators and recommendations on how to solve conflicts.
The conclusion
Snackpass provides an intuitive and efficient experience for users by providing shortcuts and undo options. The app is easy to learn due to its external consistency, yet maintains its unique edge by combining social media and food ordering.
To improve the experience, Snackpass should add details like reviews from a larger base instead of just friend recommendations to expand their audience for people who have smaller networks. They could also add price criterion since it is an important consideration to their target demographic.
